Book Review - APE: Author, Publisher, Entrepreneur -- How to Publish a Book

I was fortunate to receive an advance copy to review Guy Kawasaki and Shawn Welch's book, APE: Author, Publisher, Entrepreneur -- How to Publish a Book (Nononina Press, 2012, ISBN 978-0-9885231-1-1, Kindle edition).  The book comes out next week (December 10, 2012) and is rather timely for me personally since I am venturing into the book authoring world right now.  

When Guy Kawasaki's book, Enchantment was published through the traditional publishing process, the publisher had significant issues fulfilling a ebook order of 500 copies.  This prompted Guy to look at self-publishing his next book project.  Having gone through that process from beginning to end with his last book, What the Plus, Google+ for the Rest of Us, he has teamed up with Shawn Welch to deliver a book that gives aspiring authors a roadmap on the self-publishing process start to finish.

Guy and Shawn are very candid with each stage of the process.  I'm squarely at the 'author' stage of my own project and there is great advice and coaching that is very helpful.  They even get into the discussion of what software products you should be using when writing your book (along with other tools).  As someone who has only written blog posts and newsletters, I am discovering the book authoring process is a different beast all together.  Guy Kawasaki has written twelve books, so I take his coaching rather seriously.  

Regarding the self-publishing section of the book, Guy and Shawn go into the advantages and pitfalls of the process.  This covers every stage from editing, designing, pricing and distributing via ebook and/or printed versions.  For my first book, I've chosen a hybrid model.  That is a self-publishing model through a company that helps you with various components of the process along the way (Marie Street Press).  You can use APE though, as a complete instruction manual in publishing your book and controlling your own destiny around the publishing process.

The final section of the book is the marketing piece, hence the third category: "Entrepreneur".  Really, this section is part leadership, part social media 101 and part traditional marketing.  I gleaned the most from the chapter on "Guerilla Marketing".  

Overall, APE is a great book and if you are half-way interested in writing a book, than I would place this in the must-read category.

Update: Make sure to check out the APE community on Google+: