Now that Apple’s long-awaited Vision Pro is out and in the hands of the exclusive few wanting to be on the cutting edge of Virtual Reality/Augmented Reality, or ahem, ‘spatial computing’ advancement, I can’t help but think we’re moving away towards a reality we really want. There is no doubt that there is some amazing technology packed into a computer we wear on our face. My favorite video I have seen is that of a F1 race course being projected on a surface with real-time results and statistics while the broadcast is being displayed above the virtual racetrack. Pretty amazing stuff.

The more disturbing images however, is that of users out in public places with the device on their face, disengaged from the actual reality around them, lost in whatever world they have chosen to be a part of. This is effectively what the book and movie Ready Player One predicted. We’re even seeing images of people driving with the Vision Pro. And for the truely meta apocalypse, the combination of a Tesla Cybertruck with the driver immersed in their Vision Pro face-wear.

The AR/VR/Spatial Computing tech scene is niche. Imagine if Apple would have placed another bet. Imagine if the money they applied to the Vision Pro would have been invested into advancing Siri with advanced AI capabilities. No doubt, that’s coming and these are in deed mutually exclusive investments that Apple can afford.

My point is that Apple is betting on the wrong technology. Meanwhile, OpenAI has amassed 180 million users in the fastest adoption of a new technology ever. How many Vision Pros will Apple sell in 2024? Will they even get to the 1 million mark?

We need a solid dose of GR advancement: Grounded Reality.